New agent-carrier survey is under way

Channel Harvest is rolling out its first insurance industry research project—a comprehensive survey of independent agents about insurance carriers.

Independent agency carriers are competing in an aggressive marketplace, so it is essential to maintain quality relationships with their primary distribution force—independent insurance agents. The key to those relationships is an understanding of agents’ perceptions and priorities. The Channel Harvest survey will provide that insight—and with more candor and objectivity than internal company research.

Channel Harvest is a joint venture of The van Aartrijk Group and Campbell Communications. Aartrijk is a highly respected marketing-communications firm specializing in the Independent Agency System, and Campbell is a recognized leader in distribution channel research.

For more information about this survey, contact:

Peter van Aartrijk Jr., CIC
703.912.7974

John C. Campbell
202.363.2069