2010 Survey of Agent-Carrier Relationships
Channel Harvest Research is preparing to field its third major project in the Independent Agency System—a comprehensive survey of agents’ attitudes about various aspects of working with insurance carriers.
Insurance companies compete in an aggressive marketplace, so it is essential to maintain quality relationships with their primary distribution force—independent agents. The key to those relationships is an understanding of agents’ perceptions and priorities. The 2010 Channel Harvest survey will provide that insight—and with more candor and objectivity than internal company research. This study dives deeply into specific actions carriers can take to earn more business from agents, by exploring what really matters to them, which carriers are superior in various areas, and exactly what makes them break out from the pack.
As with the earlier studies, the 2010 survey is sponsored by Insurance Journal, a leading insurance industry magazine reaching 42,000 readers and distributing in every state. Channel Harvest is a joint venture of The van Aartrijk Group and Campbell Communications.
The research will be conducted during March and a report with analysis and findings will be released to purchasers in April. Providing strategic and actionable information for carriers, it will answer such questions as:
- Among all the factors you know that are important to agents, which are the true tie-breakers and deal-makers?
- What carriers provide superior claims service, and exactly what about their service sets them apart?
- What aspects of marketing support are worth investing in to earn agents’ business?
- How do agents describe great field representatives, compared with just average—and who has great ones?
- Which aspects of technology really matter to independent agents?
- What issues are most important to the Independent Agency System, and how have these changed recently?
The Spring 2010 survey follows and builds on Channel Harvest’s successful 2008 survey of independent agents’ attitudes toward the national insurance carriers, and its 2009 focus on "super-regional" carriers. Full price of the report after it is published will be $4,950 but substantial discounts are available for purchasers who order in advance and notify agents they do business with, providing a link to the survey. In such cases, the carrier will receive the data showing how their cohort of agents responded, at no extra charge.
To review the prospectus of the 2010 project and page through the actual survey online, go to www.channelharvest.com. To order the new study or to discuss pricing options, call or write me immediately.
Channel Harvest is a joint venture of The van Aartrijk Group and Campbell Communications. Aartrijk is a highly respected marketing-communications firm specializing in the Independent Agency System, and Campbell is a recognized leader in distribution channel research.
For more information about this survey, contact:
Peter van Aartrijk Jr., CIC
703.912.7974
John C. Campbell
202.363.2069
|
