'Super-Regionals' Object of New
Channel Harvest Research

Channel Harvest is developing its second major insurance industry research project—a comprehensive survey of independent agents’ attitudes about the largest regional insurance carriers, sometimes called “super-regionals.”

Large independent regional carriers are competing in an aggressive marketplace – with each other and with the national companies -- so it is essential to maintain quality relationships with their primary distribution force—independent insurance agents. The key to those relationships is an understanding of agents’ perceptions and priorities. The 2009 Channel Harvest survey will provide that insight—and with more candor and objectivity than internal company research.

The new survey comes on the heels of Channel Harvest’s successful 2008 survey of independent agents’ attitudes toward the national insurance carriers. As with the earlier study, the 2009 survey is sponsored by Insurance Journal, a leading insurance industry magazine reaching 42,000 readers, in every state.

Channel Harvest is a joint venture of The van Aartrijk Group and Campbell Communications. Aartrijk is a highly respected marketing-communications firm specializing in the Independent Agency System, and Campbell is a recognized leader in distribution channel research.

For more information about this survey, contact:

Peter van Aartrijk Jr., CIC
703.912.7974

John C. Campbell
202.363.2069